This Friday, March 29th, Monte’s Cigar Shop in Albuquerque is hosting a special event that’s about more than just good BBQ, fine drinks, and premium cigars. It’s a chance to come together for a man who’s spent a lifetime serving others: Brent Belcoff, known affectionately as Chief, The Chief, or Chieftain. Retired Chief Master Sergeant Belcoff gave 32 years of honorable service to our nation, and now, we’re rallying to give a little back—not just for him, but for his wife, who’s facing a critical medical treatment with a hefty price tag.
Honoring a Lifetime of Service
Brent Belcoff isn’t the kind of guy who asks for help. After three decades in the Air Force, where he earned a reputation for distinction and dedication, he’s continued to pour his energy into his community. Around town, he’s the guy who mentors anyone who needs it, no questions asked, no hesitation given. Selfless is the word that fits him best. But when Monte’s heard about the financial burden his wife’s medical needs were placing on the family, they knew it was time to step up. This event isn’t about charity for Brent—it’s about supporting his wife’s care, a cause that’s as worthy as they come.
What to Expect This Friday
So, what’s on tap for Friday? Starting at noon, Monte’s is rolling out the welcome mat with a lineup that’s hard to resist. Picture this: sizzling BBQ fresh off the grill, filling the air with that smoky goodness that pairs perfectly with a cold drink from their stocked bar. And, of course, cigars—because what’s a day at Monte’s without a fine stogie in hand? It’s all happening in their private lounge, where leather chairs and a laid-back vibe make it easy to settle in and celebrate The Chief the way he deserves.
The event, dubbed “I Swear It’s the Right Thing to Do” (or ISITRTTDE if you’re into acronyms), is more than a party—it’s a fundraiser with heart. Monte’s isn’t asking for handouts; they’re inviting you to chip in what you can to the Swear Jar, a collection set up to ease the strain of that medical bill. Every dollar tossed in goes straight to helping Brent’s wife get the treatment she needs. It’s a small gesture compared to what The Chief has given over the years, but it’s one that could make a real difference.
A Community Effort Worth Swearing By
Why call it the Swear Jar? Maybe it’s a playful nod to the kind of language you’d hear in a military hangar, or perhaps it’s just a fun way to say every little bit counts—swear on it. Either way, it’s a fitting tribute to a man who’s lived his life with conviction. Brent didn’t ask for this, but Monte’s is stepping in because that’s what community does—lifts up its own when the load gets heavy. The timing couldn’t be better.
March 29th falls on a Friday, so you’ve got no excuse not to swing by after work or make it your afternoon plan. The BBQ kicks off at noon, and the day will roll on with libations flowing and cigars glowing. Bring your appetite, your wallet, and your appreciation for a guy who’s earned every bit of respect he gets. If you’ve ever met Brent, you know he’s the type who’d do the same for you without blinking.
Monte’s Cigar Shop has always been a spot where people connect—over a smoke, a game of cards, or just good conversation. This Friday, that connection takes on extra meaning. It’s a chance to honor a retired Chief Master Sergeant who’s still serving in his own way, mentoring and guiding those around him. But more than that, it’s about rallying for his wife, whose health needs our support now.
So, mark your calendar for March 29th and head to Monte’s. Enjoy some BBQ, sip on a drink, light up a cigar, and drop something in the Swear Jar. It’s not just a good time—it’s the right thing to do. Brent Belcoff has given decades to his country and community; let’s give a little back to him and his family when they need it most. See you there!
